The general market environment, detailed competitive analysis and positioning of the product/service and the company in 4 steps :
 

• Global approach to the market, mid-term trend, associated products/services and the main private and institutional players,

 

• Analysis of needs, mid-term trend, market size, knowledge of customers and users, segmentation and identification of priorities,

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• Analysis of the offer and its evolution, in-depth knowledge of competing products/services and companies playing on the market,

 

• Detailed project environment, political, economic, social, technological, legal context.